As well as being a major source of economic spin-offs, business tourism is an excellent way of showcasing a region and its heritage. While the primary objective of a business trip is obviously professional, it is also often an opportunity to discover a town or a region. With JOOKS, you can take advantage of your run to discover the must-sees of your destination. In this article, we've put together our top routes in the cities most frequented by business travellers.
London
The British capital has a lot to offer and regularly tops the league tables of the most popular cities for business travellers. The City is a major financial and business centre, and is home to a large number of business services. But beyond the economic aspect, London is full of emblematic sites that would be a shame to miss. For those in a hurry, our route The Essentials in 5km will take you to the capital's must-sees, from Big Ben to Trafalgar Square. If you have a little more time, the longer 10-kilometre version will allow you to explore the city in greater depth.
Bangkok
An ultra-modern city, Bangkok is now a commercial hub in South-East Asia and is attracting more and more investors. Attracted by the city's stable infrastructure, tax advantages and quality of life, many foreign companies have decided to locate here. More and more business travellers are investing in the Thai capital. And since work and pleasure go hand in hand in Thailand, make the most of your stay to explore the city by water with our route The canals of Bangkok from the banks of the Chao Phraya to Jim Thompson's house.
Paris
Paris may be THE world's top tourist destination, but the French capital is also a must for business travellers. Paris has a lot to offer business travellers: an excellent public transport network, extensive hotel capacity, modern conference facilities, a wide range of catering options and a rich cultural heritage. Our route The heart of Paris will beat within you will take you on a tour of this exceptional heritage, from the Eiffel Tower to the Louvre Museum.
Sydney
A major hub in the Asia-Pacific region, Sydney is the epitome of a business that places a premium on quality of life. The Central Business District is located on the seafront and invites workers to combine productivity and well-being. Join the throngs of runners who take advantage of their lunch break to stroll through the district and discover the historic heart of the city on our route Sydney essentials. It takes you past iconic landmarks such as the Sydney Opera House, George Street and the Museum of Sydney.
São Paulo
Often overlooked in favour of the more colourful Rio de Janeiro, São Paulo is nonetheless the best business city in Latin America. Brazil's economic powerhouse, the megalopolis hosts three-quarters of the country's trade fairs and conferences and generates almost a fifth of Brazil's GDP. But São Paulo is also home to many historic monuments, parks, museums and an incomparable gastronomy. Explore the cultural side of the city with our route The Paulista Megalopolis, which will take you from the São Paulo Museum of Art to the Praça da República, via Avenida Paulista - one of the city's biggest and most famous thoroughfares.
Luxembourg
Luxembourg may be one of Europe's smallest countries, but it is not lacking in ambition. For several years now, the Duchy has been seeking to break into the top 50 destinations for business tourism, and it is giving itself the means to do so: hypermodern infrastructures, a multilingual and multicultural environment and quality services. All in a setting worthy of a fairytale, with a capital city featuring a fortress encircled by the River Alzette, perched atop a rocky outcrop. Our route The Must-Sees will take you on a short tour of the most emblematic places in this ideal place to combine business, culture and relaxation.
Milan
Not just a fashion capital, Milan is also a business metropolis and home to a large number of internationally renowned companies. Strategically located between northern and southern Europe, the capital of Lombardy has become a popular destination for business travellers. The Italian art of living and the city's rich cultural heritage are also part of its appeal. Discover all the secrets of Italy's second city with our route From the Centre to the Navigli, which will take you from the Duomo to the famous La Scala theatre.
Madrid
As the world's leading destination for the organisation of business events and meetings, and the best meeting tourism destination in Europe, Madrid is racking up the accolades and proving that the Spanish capital is seductive. The north of the city, and more specifically the AZCA district, is well on the way to becoming a world-class business hub. But it would be a shame to confine ourselves to this district alone, when the royal city has so much to offer. From Paseo del Prado to Almudena Cathedral, visit the centre of Madrid from end to end with our route Centro #2. Along the way you'll pass the Espacio Fundación Telefónica, the Basilica of San Miguel and the Casa de Cervantes.
New York City
A megalopolis in constant metamorphosis, New York is the city of business tourism par excellence. As influential economically as it is culturally, the Big Apple offers a dynamic, diverse and high-performance environment for business travellers, as well as numerous options for entertainment and cultural activities. With our route A jaunt through New York, you'll get up close and personal with some of New York's most famous landmarks, including Central Park, MoMA and Times Square.
Geneva
Renowned as a first-rate business centre, Geneva has significant economic potential and numerous investment opportunities. Nicknamed ‘the smallest of the great capitals’, the city of Calvin has a business district that reflects its image, international but on a human scale. Nestling between the Rhône and the historic centre, the district is centrally located, making it easy to explore the city. Our short route Central Geneva will guide you there, with commentary on the places of interest, from the Old Town to the Kings' Cemetery.
You can find all these routes and more than 1,500 others on the JOOKS app!
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